Lids Canada’s campaign is featuring one of their employee’s story

Lids Canada’s Holiday Campaign is kicking off November 13th and will be running until December 31st. This year, they have chosen to integrate their partnership with Children’s Miracle Network into their store campaign. During this campaign, customers will be asked to donate $1 towards their local children’s hospitals at point of sale.

Reinvigorating their partnership this year, Lids has been working closely with CMN to create unique campaign collateral. Their signage and posters will feature Khloe, one of their employees, and her son, Kain, who has been a past patient at SickKids Hospital in Toronto, Ontario. Khole and Kain were excited to share their story and be a part of Lids’ fundraising initiatives. This campaign is an excellent example of a Corporate Partner helping their employees engage with the partnership by featuring a personal story.

Be sure to stop by your local Lids location over the holiday season to support the care of kids like Kain!